PROJECT 2: PUBLIC SERVICE ANNOUNCEMENT (PSA)
Each student will be responsible for the production of one public service announcement that is between 30-60 seconds. Consider what topics are important to review for the community. What is currently being discuss between your peers, what social injustice or issues do you see? The video you produce can be serious, funny, narrative, non-linear - I am open.
- Wednesday, April 25 at the beginning of class
The Grading Rubric will help provide insight on instructor assessment for each project. Review the document before working on the project to understand the criteria you need to consider while producing your film. The choices for each section should reflect purposeful choices and an understanding of the equipment, file management and software. Students are encourage to use creativity and self-expression
WHAT IS A PUBLIC SERVICE ANNOUNCEMENT?
A public service announcement (PSA), or public service ad, is a message in the public interest disseminated without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue. In the UK, they are generally called 'public information films' (PIFs); in Hong Kong, they are known as 'announcements in the public interest' ('APIs').
WHO FUNDS PUBLIC SERVICE ANNOUNCEMENTS?
Each Ad Council campaign is sponsored by a national non-profit organization or a federal government agency. They provide the funding to produce and distribute thePSA campaign
AD COUNCIL DIGITAL PSA LIBRARY
STEP 1: PICK A TOPIC
Do research on a topic of your choice. Look for information, statistics to help back up your Public Service Announcement.
Write a one-page description (Writing Assignment 7) of your project, make sure to include:
Topic / Subject
General description of shots, idea, production goals.
Storyboard or shot list
Support materials (images, videos, drawings)
Writing Assignment due by email on or before: Monday, April 17
STEP 2: PRE-PRODUCTION
Dates for filming / Schedule
Permits / clearance on locations
Equipment / Tools / Materials
It is the responsibility of the student to recruit a team and crew positions as needed. Make sure to collect the contacts for everyone in your crew so that you can send updates on schedules, call times, etc. Consider which equipment needed for the shoot, create a schedule and reserve equipment as needed.
STEP 3: PRODUCTION
Check your camera settings and prepare your camera: Format SD, resolution, FPS, white balance, ISO, etc. During the production of your film, work from a shot list or storyboard, and do your best to stay organized so that you can complete your shots quickly and efficiently. Whether you are working in a team, or alone, give yourself the opportunity to shoot and review your footage. Give yourself some choices by varying shots, record more than you need, so you have flexibility with editing and don’t need to reshoot.
STEP 4: Post-Production
Upload / Organize your audio and video
General edit (add clips, add audio, cut and paste clips)
Refine edit (add transitions, color management, etc.)
Export to screening station
Macintosh HD > Screening Station > VSAR203 Sp18 R. JAVIER > Project 2
Upload, organize and re-label all the media you create to your hard drive. Create a project folder > Media Folder > and separate folders for different types of media. Start a new project in Premiere Pro, upload your media to your Project Bin, organize and rename as needed. You are ready to create a new sequence and start piecing together your film, save details like transitions, audio corrections and color management towards the end for a more efficient workflow.